This unique and supremely high-yield certificate campaign was released during the 2023 holiday season as a way to promote goodwill in the community and engage with potential membership. An omnichannel marketing approach was taken via digital ads, social media, billboards, direct mail, posters, and a landing page. Visually, the client knew they wanted something funky and we ultimately created a campaign that blended a seasonal holiday theme with mythical creatures such as Sasquatch, the Loch Ness Monster, and aliens. In just 30 days, 2,155 certificates were opened totaling $95,787,746 in new deposits. An impressive 1,396% increase year-over-year for this specific product.