The goal of this campaign was to promote an auto loan with a low fixed rate regardless of credit score and 90 days of no payments. I chose to utilize a creative strategy that emphasized youthful energy and adventure. Illustrations of a group of friends driving together embodied a sense of freedom and optimism, aligning with the brand's message of inclusivity and financial flexibility. This campaign used a multi-media approach to maximize visibility including postcards, a custom landing page, emails, newspaper ads, social media ads, and digital banner ads. This visually compelling campaign resonated with the target audience and generated a notable increase in lending activity. 97 auto loans were opened during the campaign period, totaling $2,908,269 in loan balances—a 27% increase in auto loans year-over-year.